R*Cause
Business Concept

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client
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agency
2016
year

With 24 hours to concept and create a project from the ground up, R*Cause was my contribution to Rosetta’s 2016 Moonshine Event (Ship It Day). The idea, based around employees backing for-good causes, was taken from concept to launch strategy in an overnight hack session. The main concept was this:

Through ongoing physical and digital materials and activations, R*Cause will showcase select charitable causes, merchandise, and stories to Rosetta staff with the hopes of enlisting their support through donations, purchase, and earned media.

Business Strategy
Brand Design
Go-To-Market Planning
deliverables
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main photo: Madi Robson on Unsplash