Command Center

Social Media Strategy

Equinox Fitness

Leading the creative and strategy teams at StudioGood, we helped Equinox Fitness optimize their social business by creating strategies and tools social media use that ensured brand consistency while providing freedom for staffers to build their own social followings. We powered this strategy by creating a social media command center at their NYC HQ that integrated software and hardware to create an informative display of real time interactions for split-second customer service and fan engagement.

Equinox Fitness
client
Studiogood
agency
2013
year
Social Media Strategy
Social Command Center
Social Influencer Strategy
Social Employee Playbook
deliverables
Joey L.
client service
Veronique Z.
creative director
Chuck L.
design

"Jake was a highly organized and forward-thinking project manager on dozens of Fortune 500 accounts for our agency for years. He brought fresh ideas and strategy along with a friendly easy-going approach to his client solutions. Jake was always on the lookout for the next big idea and was a reliable and trusted source of inspiration.”

- Joey Leslie | President, StudioGood

main photo: Keit Trysh on Unsplash

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