Electrolux Global
Social Media Strategy

Electrolux Global
client
StudioGood
agency
2012
year

While working for StudioGood, we partnered with Electrolux PR Agency Weber Shandwick to create social media campaigns for Electrolux US. Through this successful partnership, we were brought in to help guide social media strategy for Electrolux Global, based in Stockholm, Sweden. Following the creation of social media platforms throughout Europe, we created a scalable social media strategy for Electrolux Global. This strategy allowed the company to keep brand consistency for its Electrolux and AEG brands while enabling locality and globalization across multiple countries in the EMEA region.

Social Media Strategy
Social Media Content
deliverables
Veronique Zayas
creative director

“Jake and I have worked together extensively in the past. He's incredibly creative, detail-oriented, and organized in all projects he touches and is always a pleasure to collaborate with and bounce ideas off of. I can't recommend him enough to lead your project and execute on your ideas!”

- Veronique Zayas | Creative Director, StudioGood

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main photo: br1dotcom The Cube by Electrolux via photopin (license)