CANTERUSA.org was one of the original sources of adoptable horse listings online. In 2015 with Wander West, I lead the rebuild of their website in order to meet the needs of the modern consumer by employing a more friendly UX, searchable horse listings, and responsive design. In 2017, I lead the charge to create a new release of the site that maintains the grander architecture of the 2015 site, but reinvents the user experience. With fewer pages, simpler navigation, and a more elegant design, the new CANTER USA website represents the next generation of the organization that pioneered the online equestrian world.
"Jake brought a unique and strategic approach to the organization, helping us focus on not only website functionality but how our content will emotionally engage site visitors in our mission… He was passionate about helping our organization meet our needs and create new user experiences.”
- Jamie Girouard | President, CANTER USA