Website Architecture

Digital Strategy

CANTER USA

Work_CTR_1

In 2015 with Wander West, I lead the rebuild of their website in order to meet the needs of the modern consumer by employing a more friendly UX, searchable horse listings, and responsive design. In 2017, I lead the charge to create a new release of the site that maintains the grander architecture of the 2015 site but reinvents the user experience with fewer pages, simpler navigation, and a more elegant design.

CANTER USA
client
/
agency
2017
year
Digital Marketing Strategy
Email Marketing Strategy
User Experience Design
Website Architecture / Dev
deliverables
Valerie Buller
photography
CTR_Wire_1

"Jake brought a unique and strategic approach to the organization, helping us focus on not only website functionality but how our content will emotionally engage site visitors in our mission… He was passionate about helping our organization meet our needs and create new user experiences.”

- Jamie Girouard | President, CANTER USA

CTR_Main_Site_Scrnsht_1
CTR_Mobile_1
CTR_Mobile_2
CTR_Mobile_3

More work